Now-Legal Hemp Industry Needs FDA Stamp to Help Tap Big Market

The FDA is also concerned that Americans—nearly 7 percent of whom already use CBD, according to the Cowen & Co. report—could be misled to consuming CBD products due to bogus marketing claims. Gottlieb said this month that he’s concerned some retailers have already begun selling CBD products without federal regulations in place. CBD is the most popular use of hemp right now, said Jonathan Miller, general counsel for U.S. Hemp Roundtable, a coalition of dozens of hemp companies, in an interview. “The entire industry is at stake.” “We want to make sure as the crop takes off we don’t regulate it to death, but at the same time, the industry needs product standards,” Quarles said. “Consumers will demand that as well.”